You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Food / Beverages.
ANA has found 171 results for you, in 161 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research into new pack design for Schweppes Shandy

In an effort to reposition and relaunch Schweppes Shandy twenty-six alternative new pack designs have been produced in order to determine an appropriate positioning for a re-launch.The specific objectives of the research therefore were: 1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Qualitative research into new pack design for Schweppes Shandy. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-new-pack-design-for-schweppes-shandy


Research reports

Qualitative research into new product developments for potato enhancers

Colman's are interested in exploring the potato market inan effort to develop products that may enhance their rather bland flavor. Products that could be usedwhether potatoes were being eaten on their own or as part of a 'meat and vegetable' meal,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Qualitative research into new product developments for potato enhancers. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-developments-for-potato-enhancers


Research reports

Coconut caramel bar: Concept, name & pack research

Following previous research, the number of cherries in the bar and the whiteness of the coconut have been increased. Three advertising approaches have been developed, together with packs and names.The research objectives were:1. Generally to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Coconut caramel bar: Concept, name & pack research. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/coconut-caramel-bar-concept-name-pack-research


Research reports

Qualitative research into the snacksoup relaunch

Cadbury Typhoo Limited in conjunction with BMP Limited has re-launched Snacksoup, using a 'New Recipe' platform combined with a new pack design and a television commercial featuring the red mug which evoked a very positive response when tested in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into the snacksoup relaunch. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-snacksoup-relaunch


Research reports

Reports on qualitative research on 'coffee with'

The research was conducted on a range of potential development concepts of coffee with different levels of milk/creamingredients. The only concept from this to appear viablefor further development was a coffee with a cream concept. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Reports on qualitative research on 'coffee with' . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/reports-on-qualitative-research-on-coffee-with-


Research reports

Qualitative research on Cadbury's drinking chocolate storyboards

Two new storyboards - "Swimmers" and "Skier" - have beendeveloped for CDC. These approaches are intended to bedevelopments from the "Monastry" advertisement toincorporate psychological and physical warmth. RecentRadio advertising - "Vicar" and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Qualitative research on Cadbury's drinking chocolate storyboards . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-s-drinking-chocolate-storyboards-


Research reports

Qualitative research on Gales 'Smoothy'

The agency has produced concept material for the project'Smoothy' in the form of two boards and mock-up packagingfor this sweet spread product. The specific objectives of the research therefore were:1. To explore respondents' reactions towards the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Qualitative research on Gales 'Smoothy'. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gales-smoothy-


Research reports

Qualitative research into Colamans sauce mix advertising

J. Walter Thompson believes that the new campaign has been produced will be really noticeable,yet still, say something meaningful and relevant aboutthe Colmans brand helping to enhance consumer perceptions of Colmans versus Knorr. It was proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Qualitative research into Colamans sauce mix advertising. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-colamans-sauce-mix-advertising


Research reports

Qualitative research on creative research on campaign ideas for Cinzano Bianco

The marketing objective for Cinzano Bianco is to extendthe market by bringing both drinkers of other Vermouthsand drinkers from surrounding territories (e.g. wine,soft spirits and single measure branded drinks) to itself.Cinzano Bianco is known to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Qualitative research on creative research on campaign ideas for Cinzano Bianco. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-creative-research-on-campaign-ideas-for-cinzano-bianco